Last year, Philips stunned the world with the Caroussel-campaign. Their target was to promote a new line of television with a cinematic feature. This spring, Parallel Lines promises to be a worthy successor. Philips invited five directors from Ridley Scott Associates to create short films in different genres. They will be shown on the ‘Ambiplayer’, an online media player that allows viewers to switch between cinematic and wide screen and to turn the Ambilight feature on or off. Before the premiere, fans of Philips Cinemas Facebook page will get an exclusive pre-release screening of one the five films.

Chat Roulette is a new social media hype. The Russian-born site is an entertaining carrousel of international web encounters. An ideal place to meet bored souls, exhibitionists and jokers. The British blog Manifesto – an initiative of fashion brand French Connection – uses Chat Roulette for this funny social media experiment. Guys and girls who score an actual date on the site win a French Connection voucher for 250 pounds.

Wow! This really is a terrific display of interactive technique.  Last Call is the first horror film in the world where the audience is able to communicate with the main actress. With cell phones and specially developed language recognition software someone can influence story lines. Last Call was created to promote the digital crime and thriller channel 13th Street.

Wow! This really is a terrific display of interactive technique.  Last Call is the first horror film in the world where the audience is able to communicate with the main actress. With cell phones and specially developed language recognition software someone can influence story lines. Last Call was created to promote the digital crime and thriller channel 13th Street.

Intelligent and creative launch campaign for the new mobile Skype application. In Skype Outside five artists from Turkey, Japan, Australia, the US en Spain transform Skype-messages from people all over the world into unique outdoor art. The results will be updated daily on YouTube.

Coffee and tea manufacturer Douwe Egberts practiced brand activation before word existed. Since the 1930s Dutch women save the points on DE-packages and exchange them for cups, spoons and tea pots. The recently launched e-commerce platform Douwe Egberts and More gives the classic saving plan a web 2.0 impulse with digital seals, a web shop, news en exclusive offers. It’s an efficient and elegant site that will trigger new generations to start saving Douwe Egberts points.

Another innovative Adidas concept. NBA-player Dwight Howard stars in an interactive video on the Adidas Basketball Channel on YouTube. It’s not possible to embed the video, which forces people to visit the Adidas Channel. A smart way to achieve a more lasting connection between brand and target group.

Adidas uses the new technology hype augmented reality to promote their new line of sneakers. They created a virtual world that can be accessed using the Adidas site, a webcam and a code implanted in the tongue of the shoe. This short film gives a nice impression.

This is an interesting example of online fashion advertising. In the interactive video Dress Us! people can pick various outfits for two young women, Kate and Molly. At first they give you the impression that you are part of a funny game, but these lovely ladies only want one thing: sell clothes…

A blue van with blinded windows drives through the streets of Amsterdam city centre. A group of rough guys in military police uniforms storm on Dam Square and confront passers-by with their calling behavior. Cool guerrilla stunt for the new mobile brand MTV Mobile.