Smooth campaign in which Heineken helps people to conquer their Valentine with a personalized serenade, based on its TV-commercial The Date. By using Heinekens Facebook page you can create your own fully personalized serenade in just four clicks.

Facebook’s Timeline shows your social media life such as pictures, videos and status updates in chronological order. The Israeli Anti-Drug Authority used the new feature to create the world’s first Timeline campaign. It shows two lives of a guy named Adam Barak: one getting addicted to drugs, one staying clean. Great concept!

Met Timeline laat Facebook in chronologische volgorde je social media leven zien: foto’s, video’s, status updates en locaties. De Israëlische Anti-Drug Authority had de primeur de eerste campagne met de nieuwe dienst te lanceren. In de indringende Anti-Drugs Timeline rolt het leven van dezelfde jongen aan je voorbij. De ene kant van de medaille is gezond en optimistisch, de andere toont de zwarte kanten van een drugsverslaving. Creatieve campagne die de boodschap helder overbrengt! Check hier de video.

In Couple Up to Buckle Up Scandinavian Airlines creatively mixes several digital techniques to seduce couples to use their air miles for a 2-for-1 flight offer. Nice work! Check this link for a case study.

Nice guerilla campaign with a Big Brother twist in the Auber metro station in Paris. For six days five adults lived in a fully furnished 52 square meter show box that showed how IKEA furniture is compatible with small spaces. Check out this making of video.
 

With a good sense of timing and location, a catchy gadget and a 50 % taxi discount Ambev tries to convince young Brazilian clubbers not to drink and drive. Triggering and intelligent marketing concept. Look here for the case study.

Fun activation in which Heineken really triggers people to find out the world behind a QR-code. Visitors of a Polish summer festival were able to get personal statements encoded and turned into QR stickers. Other festival guests could then scan the codes and strike up a conversation based on the statements. Look here for the case study.

Tomorrow night Times Square will traditionally host one of the most dazzling New Years Eve parties on the planet. But the whole year round the NY square is boosting adrenaline and innovative marketing concepts are often presented on the famous billboards. In this high tech Racing Game Hyundai takes billboarding to a new, very interactive and exciting level.
 
Brandactivation.nl wishes you a fantastic New Years Eve and a successful and creative 2012

Passers-by in a shopping centre in the Belgian city of Ghent couldn’t believe their ears when a children’s choir began to sing unholy versions of holy Christmas songs. At the end of the video it turned out to be a bold marketing stunt by De Opvoedingslijn, an organization that helps parents deal with educational problems.

With this cheerful activation by airBaltic Brandactivation.nl flies towards Christmas. The airline wraps its holiday wishes in a custom made projection mapping. A plane as stage and glass departure halls as grandstade seem to work out pretty good.
 
The Brandactivation.nl team wishes you a great Christmas!