Durables

Hyundai - Billboard Racing Game

30 december 2011 | Durables |

Tomorrow night Times Square will traditionally host one of the most dazzling New Years Eve parties on the planet. But the whole year round the NY square is boosting adrenaline and innovative marketing concepts are often presented on the famous billboards. In this high tech Racing Game Hyundai takes billboarding to a new, very interactive and exciting level.
 
Brandactivation.nl wishes you a fantastic New Years Eve and a successful and creative 2012

Samsung Galaxy Note – Who is Notasso?

22 december 2011 | Durables |

To emphasize the Galaxy Note’s graphic qualities Samsung launched the digital campaign Who is Notasso? I this great app the upcoming Spanish street artist Notasso makes a personal art work based on one of your own pictures on Facebook. This video shows who he is, how his art comes to life and of course how he uses his note.

BGH - Music Magnetron

05 december 2011 | Durables |

Your client wants a campaign for the launch of a product; let’s say a microwave oven. The problem is: there’s nothing new to tell. What do you do? Right: you come up with something completely new to attract consumers. That’s exactly what Saatchi & Saatchi Argentine did with this Music Magnetron. Nice case study.
 

Penningtons – Magic Mirror

28 november 2011 | Durables |

Great brand acitvation example by plus size fashion store Penningtons. To show customers how good they look in a Penningtons outfit the created a magic mirror that sets you on fire.
 

Reebok – World Record 3D street art

24 november 2011 | Durables |

Reebok joins the 3D street art hype with a project of truly epic proportions. In London’s November rain two artists created a gigantic 1,160.4m² artwork. The target: promote Reebok’s CrossFit WOD (workout of the day). The result: two Guinness World Record (for the largest en longest ever 3D street art piece). In this video one of the artists explains how they did the job.

Citroën DS5 - Twitter race

24 november 2011 | Durables |

Nice social media campaign to promote the launch of the new Citroën DS5 in Holland. Via Twitter people could tweet a DS5 to a certain location. The most persistent contender won a year free driving. The Twitter race was broadcasted live on Facebook en causes a big online buzz.

Volkswagen – Fanwagen

09 november 2011 | Durables |

Great social media campaign by Volkswagen in the Netherlands. The German car manufacturer is inviting its fans to vote for their all-time favorite VW model – and win the one-off vehicle as a reward. The Fanwagen is specially designed for Facebook-lovers and includes a license plate that shows your relationship status and is painted in Facebook-blue and Zuckerberg silver.

 

Volkswagen - The Great Art Heist

14 october 2011 | Durables |

Nice, this bold campaign celebrating the launch of the 2012 Jetta GLI. Beginning in October, pop-up art galleries began to appear in major cities across Canada. The outdoor exhibits feature limited edition, hand-numbered light painting photographs created by the 200-horsepower Jetta GLI. The frames haven’t been hung that securely, allowing daring admirers to claim the artwork. Thieves are being asked to share their steals, and Volkswagen Canada’s Facebook page has already received numerous photos from fans decorating homes and offices with the eye-catching imagery.

IKEA – Manland

22 september 2011 | Durables |

Spending a free saturday in the seemingly endless IKEA hallways is many man’s worst nightmare. The ease their pain, IKEA planned a great marketing stunt before and during the Australian Father’s Day Weekend. Manland is a crèche for adults – inspired by the famous IKEA kiddies hangout Smaland - where husbands and boyfriends who hate shopping can watch TV, play table football, eat hotdogs and play Xbox games. Brilliant idea that created a worldwide buzz!

Volkswagen – BlueMotion Roulette

26 august 2011 | Durables |

Selling a car on the base of its fuel consumption is a challenge. The fact that the new Volkswagen Golf can drive for over 1500 km on a single tank of fuel is impressive, but it also is a difficult message to bring to life. So thumbs up for the Norwegian agency Try for creating this nice integrated campaign.