Fastmovers

The yearly transit from summer to winter time gives many Dutchmen the blues. To bring a bit of light into these dark days BrandBase developed the Shell Wake-Up campaign. Early birds who showed up at a gas station in their pyjamas between 6 and 7 AM and refuelled their car received a Philips Wake-Up Light for free. The event was the kick-off for a collaboration between two major Dutch companies: Shell costumers who fill up their cars with 25 litres gas or more get a 50% discount on Philips products.

French water brand Contrex launched a miniral water with high calcium content. This supposedly speeds up the metabolism, thus burning calories and helping those who drink it lose weight. To emphasize this claim Contrex developed this funny interactive 3D-projection starring a neon male stripper.

In the advergame You LOL You Lose the UK milkshake brand Frijj mixes funny, strange and seriously bad YouTube videos with webcams and facial en voice recognition. You can challenge your social network friends to play. Who can keep a straight face for the longest period of time while weird YouTube videos win. Look here for the campaign site.

In this campaign Coca-Cola Israel mixes two social worlds that kids love: Facebook and summer events. The company hosted a range of summer activities where teenagers were able to activate Facebook posts just by looking at Coca-Cola’s FaceLook machine. The facial recognition technique identifies the user and posts an automatic comment which relates to the activity. A innovative way to share summer fun with friends!