Smooth campaign in which Heineken helps people to conquer their Valentine with a personalized serenade, based on its TV-commercial The Date. By using Heinekens Facebook page you can create your own fully personalized serenade in just four clicks.
Facebook’s Timeline shows your social media life such as pictures, videos and status updates in chronological order. The Israeli Anti-Drug Authority used the new feature to create the world’s first Timeline campaign. It shows two lives of a guy named Adam Barak: one getting addicted to drugs, one staying clean. Great concept!
In Couple Up to Buckle Up Scandinavian Airlines creatively mixes several digital techniques to seduce couples to use their air miles for a 2-for-1 flight offer. Nice work! Check this link for a case study.
With a good sense of timing and location, a catchy gadget and a 50 % taxi discount Ambev tries to convince young Brazilian clubbers not to drink and drive. Triggering and intelligent marketing concept. Look here for the case study.
Passers-by in a shopping centre in the Belgian city of Ghent couldn’t believe their ears when a children’s choir began to sing unholy versions of holy Christmas songs. At the end of the video it turned out to be a bold marketing stunt by De Opvoedingslijn, an organization that helps parents deal with educational problems.
With this cheerful activation by airBaltic Brandactivation.nl flies towards Christmas. The airline wraps its holiday wishes in a custom made projection mapping. A plane as stage and glass departure halls as grandstade seem to work out pretty good.
The Brandactivation.nl team wishes you a great Christmas!
With a mix of modern media and old-fashioned handwork the Swiss mountain village Obermutten became a global internet phenomenon. Heartwarming advertisement fairy tale!
Really great example of how to use augmented reality for a live event. To promote the launch of a new channel in Hungary National Geographic developed this high tech 3D installation that allowed passers-by to feel one with all the beauty the network has to offer. 1000s of people interacted with the National Geographic brand in the process as it toured Hungary, with 1000s more people sharing snapshots and video on Facebook as a result.
Every year in Spain more than 700 people lose their lives because of advanced melanoma. To warn people against the risks of sunbathing ice statues were placed on the streets of Madrid. Because of the sun the sculptures melted, losing their lives like people affected by the disease. Elegant and powerful awareness campaign!
1 in 8 women risks being diagnosed with breast cancer at some time in their lives. Pink Ribbon uses this shocking figure for the optimistic campaign Donate 1/8. The Dutch organization against breast cancer asks people and companies to donate 1/8ste of their time, talent or profits to the fight against this terrible disease. An online platform provides inspiration and stimulates social sharing. Great initiative!
