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Slankie – Yoga campaign

14 january 2010 | Fastmovers |

Yoga is the ideal way to achieve a fit, relaxed and healthy lifestyle. Therefore Brandbase developed an effective concept that connects the low fat Slankie-cheeses to yoga. On this action site consumers can exchange action points, which temporarily are found on the packagings of all Slankie-cheeses, for a free yoga mat or yoga lessons. Hereby Slankie creates a basis for a pleasant yoga career and a healthy start of the new year!

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