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Last year, Philips stunned the world with the Caroussel-campaign. Their target was to promote a new line of television with a cinematic feature. This spring, Parallel Lines promises to be a worthy successor. Philips invited five directors from Ridley Scott Associates to create short films in different genres. They will be shown on the ‘Ambiplayer’, an online media player that allows viewers to switch between cinematic and wide screen and to turn the Ambilight feature on or off. Before the premiere, fans of Philips Cinemas Facebook page will get an exclusive pre-release screening of one the five films.