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Giveaways have proofed to be a great marketing tool for many years. In most promotional competitions involving giveaways, consumers must reach out to the company to claim their prize. The Brazilian promotion agency Bullet developed a concept to bring prizes to consumers at home. For the Try Something New with Omo campaign they put a GPS tracker in 50 detergent boxes throughout Brazil. Each device gets activated when the box is removed from the supermarket shelf, causing Bullet to send a promotional team to the consumer's home. Winners receive a video camera and an invitation for a day of outdoor fun. Check this link for the case study.