Adidas uses the new technology hype augmented reality to promote their new line of sneakers. They created a virtual world that can be accessed using the Adidas site, a webcam and a code implanted in the tongue of the shoe. This short film gives a nice impression.

This is an interesting example of online fashion advertising. In the interactive video Dress Us! people can pick various outfits for two young women, Kate and Molly. At first they give you the impression that you are part of a funny game, but these lovely ladies only want one thing: sell clothes…

A blue van with blinded windows drives through the streets of Amsterdam city centre. A group of rough guys in military police uniforms storm on Dam Square and confront passers-by with their calling behavior. Cool guerrilla stunt for the new mobile brand MTV Mobile.

Yoga is the ideal way to achieve a fit, relaxed and healthy lifestyle. Therefore Brandbase developed an effective concept that connects the low fat Slankie-cheeses to yoga. On this action site consumers can exchange action points, which temporarily are found on the packagings of all Slankie-cheeses, for a free yoga mat or yoga lessons. Hereby Slankie creates a basis for a pleasant yoga career and a healthy start of the new year!

Building Lego is building ideas. That thought is the basis for Legoclick.com, a community where Lego-fans can exchange ideas and inspiration. This lovely short film must lead people to the well designed website. And just before Legoclick.com Lego launched their first iPhone app, which converts photo’s into Lego-pixels. Good interactive work from the Danish brick builders!

Some interesting marketing news from the US. For the first time in 23 years Pepsi will give up their ad position for the Super Bowl final. Instead the company will use the 20 million dollar budget for an online social campaign that kicks off on January 13: the Pepsi Refresh Project. People from all nationalities can submit ideas that make this world a better place and the best plans will receive a donation from the 20 million dollar Pepsi-fund.
 

On the last day of the year we found this creative piece of guerrilla marketing from Austria. Many movies and TV shows use IKEA furniture on their sets. Marketing teams hired by the Swedish company used this fact to create a buzz around the new catalogue in cinema centers. As soon as an IKEA-product showed up in a movie, they projected the name and price on the screen. The results are quite funny.

Brandactivation wishes everybody a healthy and creative 2010!
 

Until December 24 people in Holland could capture their own ‘Even Apeldoorn Bellen’ moment (based on the famous commercials for insurance company Centraal Beheer Achmea in which all kind of funny disasters occur). The ten best photos are now posted on an action site and that means the start of the second round of this campaign. People can forward the winning images as an e-card or place them as a poster on their Hyves social media account to win an iPhone Touch. The photos are quite funny and I’m curious of the next part of the campaign will also be a success.

To promote a modern tv-version of Alice in Wonderland Syfy Channel created a wonderful world of innovative multimedia marketing. On the internet, Twitter, in media and live on the streets of New York there were mysterious announcements to follow the white rabbit, one of the well known figures from Alice in Wonderland. Look here for the case study of this brilliant experience.

G-Star Raw just launched this great Rookie Runway Reporters social media campaign. The Dutch fashion brand challenges the worlds best Tweeters, Flickrs, Facebookers and YouTube film-makers to present themselves in an online competition. The winning social media wizards will be sent to New York and issued with press passes for the G-star Raw show, where many celebrities and top fashionistas will be on the front row. On a special action site they will feed us their photos, tweets and status-updates by the minute.