On April 1st the Dutch warehouse De Bijenkorf kicks off with a big discount party called Crazy Marathon. To get in the mood shopaholics can play this crazy online game. There’s also a tool for the popular social network site Hyves.

Parachute school Swiss Skydive had no budget for a large-scale advertising campaign. Wirz/BBDO created this cheap alternative to give elevators users the awesome experience of a free fall.

A virtual music box. That’s maybe the best way to describe the Axion Banner Concerts. In this very original online contest Dexia’s youth bank Axion gave 25 talented Belgium bands the chance to record a track in a box with the same size as an internet banner. Bad Cirkuz won the first prize: a gig in the famous Ancienne Belgique in Brussels. Look here for their banner concert.

The new Škoda Fabia is a very colorful car. The Czech company emphasizes this message with this virtual color studio where two men in no time paint a Fabia in your favorite combination. The site is a well done mix of live action and CGI.

BBDO New York created a caramel-stretching campaign for a Milky Way candybar. In this ambient they use seatbelts in a New York taxi. And look at this one in American super markets.

Take a moment to watch this great and very interactive idea. The Belgium mobile provider Proximus recently launched their new commercial on the internet, television and YouTube. The ad is still pretty empty but with the participation of people who upload pictures it must melt into an user generated 45 seconds stop motion movie.

A must-see Danish viral campaign for TicTac starring Micha Albacow. This human beat machine can do musical magic with TicTac boxes. The video of his street performance in Copenhagen already generated hundreds of thousands hits. Don’t forget tot visit Micha's site!

Nice cooperation between the Swedish singer Robyn, Sony Ericsson and Doctors Without Borders. Last fall Robyn used a Sony Ericsson C905 to take pictures during her tour around Europe and America. These exclusive and autographed items are now sold in an online auction. The profits go to Doctors Without Borders.

Last year there was an Axe TV-commercial about a guy with very, very sweaty armpits. The Swedish online campaign Armpit Oracle uses a more subtle approach. Don’t forget to wait for the interactive twist!